Sparking memory with the smell of clean
Inspired by research linking scent and memory, The Reminiscents Project is a month-long initiative to donate Pine Glo cleaning products to memory-care and assisted-living facilities across the region. Our goal is simple: see what a fresh, clean scent can do to trigger memory, support caregivers, and remind us all of the powerful connection between our noses and our brains.
Making Sense of Scents
What scientific research tells us about memory and our sense of smell.
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Scents can bring back emotions and memories more vividly than our other senses.
NIH Study (opens in new tab) -
Smell goes straight to the brain's memory and emotion centers, skipping the usual pathways that sight and sound take. Harvard Gazette (opens in new tab)
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A UC Irvine study found that smelling different scents at night for six months improved memory test scores by 226% in older adults.
UC Irvine Study (opens in new tab)
Get Involved
Suggest a memory-care or assisted-living facility in your area to add to our donation list.






